Google display Ads or Bing PPC Ads. Which PPC network is worthy of your money?
One of the dilemma for many paid search marketers who are trying to make a mark in the industry; they are constantly flooded with the innumerable PPC networks available than ever before out there to them. Undoubtedly two of the most talked about paid search networks and no prize for guessing, we are talking about Bing PPC Ads and Google display Ads. Having been there from a while now and having been heavily promoted by two of the largest business conglomerate globally, there are chances that everyone has had experience with at least one of the two at some point or the other during their marketer career. 1. Google Ads Google Ads is a combination of 2 advertising platforms: The Search Network: Advertisers primarily produce text ads to look on the program results page (SERP). 2. The show Network: Advertisers primarily produce show ads to look on enormous pages of internet web sites across the web 2. Bing Ads Bing, associated with Microsoft and has 3 search engines — AOL, Yahoo and B...